Built USC's Neurotechnology chapter of undergraduate and graduate students, connected to university and industry labs.
Problem
The primary challenge was creating a sophisticated brand that stood out in a competitive market. It needed to reflect the premium nature of the keyboards while appealing to a niche audience that values both form and function.
Outcome
The rebranding positioned the company as a leader in the premium keyboard market, resulting in a 40% increase in website traffic and a 25% rise in sales within the first quarter post-launch. Customers praised the brand’s elevated identity and attention to detail.